A way for a writer to keep prospects and fans in the loop on their progress as a writer is through the use of a web log or ‘Blog’.
“This notion of self-publishing, which is what Blogger and blogging are really about, is the next big wave of human communication. The last big wave was Web activity. Before that one it was e-mail.” – Eric Schmidt
This online tool has allowed many writers to share thoughts, humor, politics, and more with any and all who would visit. Since the Internet is a device of connectivity it also allows for immediate feedback in ways standard publishing cannot offer.
Essentially the web has created a means for someone who has not been discovered to find an audience who is interested in what they have to say.
For some, a blog is intended to be private in that they do not promote the blog for mass consumption, however with the growth of blogging it has become more difficult to ensure your blog will remain essentially a private journal.
As Eric Schmidt pointed out, blogging has become a form of self-publishing. In this case the author becomes the editor and publisher and has total artistic control. The use of Google Adsense can also provide residual income to help pay for any costs associated with your blog.
A blog can be very useful to a writer. It provides an outlet for regular writing, but it also allows people who enjoy your work to take in your regular posts and feel a greater connection to you. Some random blog-thought has been transformed by their owners into long form articles and stories.
“At its best, blogging is all about change. The format suits writers who want to move fast.” – Naomi Darvell
Many blogging sites allow the use of photographs and audio. For instance, if you had a book signing you could use photos from the event in the body of your blog. If you have a recording of a portion of your book that you are authorized to rebroadcast it also can be placed in your blog.
Links can be provided to encourage visitors to check out similar blogs by other writing friends – and best of all a blog can assist visitors in finding where they may find other work you’ve produced along with information on how to purchase any available books you may have.
People who enjoy reading blogs will find a circle of blogs that entertain, inspire, and make them think or laugh. Having a blog that is tied into a personal website can go a long way in connecting with those who may already have an appreciation for your work.
What about you? Do you have a blog? Do you write every day? Or do you write once a week? Do you sit down and write several posts in a day and then schedule them? Or do you just like to check out what other people have written.
You can get lots of ideas for your next speech or article by reviewing what others have written, but be careful…it is easy to spend so much time researching that you don’t complete the task you have begun.
As Stephen Covey said…”It’s incredibly easy to get caught up in and activity trap, in the busy-ness of life, to work harder at climbing the ladder of success, only to discover it’s leaning against the wrong wall.”
May you always be climbing the right ladder on your journey towards speaking and writing success.